Pleasure As A Performance Strategy: How To Sell More By Enjoying Your Business More with My Client, Regan Figg

Written By Bec Cuzzillo

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If you've ever felt like growing your business has to mean grinding, sacrificing and pushing through discomfort, this conversation is going to challenge everything you think you know about what it takes to build and scale a business.

In this episode of the Feminine Fire Podcast, I’m chatting with my incredible client and friend, Regan Figg.

Regan is a Pleasure-Led Business Coach, supporting coaches, creatives and changemakers to use pleasure as a performance strategy, growing to multi four and five-figure months with ease, enjoyment and zero burnout.

In this chat, we get into what it actually means to be a “pleasurepreneur”, how pleasure activates the reward system in your brain to help you sell more with way less effort, and how the things you're avoiding in your business are usually the exact thing standing between you and a more enjoyable, abundant business.

Let me officially introduce you to Regan

Regan is the OG Pleasurepreneur — a published author, podcast host, and pleasure-led business coach helping women make way more money with way more pleasure.

She shows coaches, creatives, and change-makers how to use pleasure as a performance strategy to grow to multi 4- and 5-figure months, with ease, enjoyment, and zero burnout.

Regan built her business in tiny windows of motherhood & the beautiful chaos of life – and now helps other women do the same, whether they’re juggling kids, a full-time job, or just their own big dreams.

She’s a surfer, wife, and mum of 3 little wildlings, and when she’s not coaching women to trust their desires and grow their income, she’s drinking coffee in the sun, catching waves with her hubby, trying to beat her kids at Uno or manifesting her beach house.

Things You’ll Learn In This Episode of Feminine Fire

  • What it actually means to be a "pleasurepreneur" and how to lead your business with pleasure instead of obligation

  • Why pleasure works as a performance strategy, not just an indulgence, and what's happening in your brain when you tap into it

  • How avoidance and procrastination in your business are often pointing you straight to your “pleasure gap”

  • Why Regan moved her entire client base to Voxer-only coaching when her third baby stopped napping, and what that taught her about designing offers around real life

  • The "lane ropes" mindset shift for staying focused on your own business instead of comparing and chopping and changing

  • Regan's favourite exercise for revealing what's really holding you back in business


Connect with Regan


Connect with Bec

Bec Cuzzillo
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