Content Every Spiritual Business Owner Needs To Be Sharing In 2026
Subscribe now: Apple Podcasts | Spotify
If content creation has felt heavy or overwhelming lately, you are not alone.
In 2026, there is more content than ever before. Algorithms are constantly shifting. Platforms are changing. AI is everywhere. And as a spiritual business owner, it can feel like you’re being pulled in a thousand directions when it comes to creating content that actually works.
But here’s what I want you to know: while the environment we’re creating content in has changed, the fundamentals of powerful, client-converting content have not.
You still need to connect with your ideal client. You still need strong messaging. You still need content that builds trust and positions you as the authority in your space. That part hasn’t changed.
What has changed is the need to be more intentional, strategic and high-quality than ever before.
So what content should you be sharing in 2026?
Here are the three core types of content every spiritual entrepreneur needs to be rotating through to create aligned growth, connection and sales.
1. Founder-Led Content
This is the content that connects your audience with you.
It’s about showing up as the leader of your business. Your values. Your voice. Your lived experience. What you stand for. This doesn’t mean you need to share your whole life on Instagram.
Founder-led content is about weaving your story into your brand in a way that calls your ideal client forward.
This could look like:
Behind-the-scenes insights into how you live or work
Personal stories or your point of view relevant to your ideal client’s journey
How you’ve navigated similar challenges to the ones your clients face
Example: Women’s Health Coach
“Everything I ate this week as a women’s health coach wanting to balance my hormones”
“What I changed to improve my skin as a women’s health coach”
Your people want to connect with you as the guide. Founder-led content builds that trust.
2. Authority Content
This is the content that positions you as the go-to expert in your space.
You want to speak directly to the transformation your ideal client desires. What they want. What they’re struggling with. And how you help them get from A to B.
Example: If you support women conceive
“Stop doing this if you want to conceive in the next 12 months”
“Three things to focus on in your 30s to boost your fertility”
“What no one tells you about preparing your body for pregnancy”
And yes, you’ll need to repeat yourself. Repetition of your core message is how you build recognition and trust.
3. Sales Content
This is the type of content business owners avoid most.
But if you want consistent income, you have to tell people how they can work with you.
Sales content includes:
Testimonials, client wins, case studies
Explaining how your offer works
Who your offer is for (and not for)
Why your offer gets results
What makes your offer different
Examples:
“My client has achieved XYZ. Here’s how”
“The DM that made me cry this week…”
“It’s not always about the big shiny wins. Here’s my typical wins from X offer”
“The real reason it took me so long to create X offer and why you need it”
“I was scared to share X offer but this is why I keep showing up for it”
Sales content isn’t icky. It’s clear. It’s empowering. It’s what allows your dream clients to make powerful, informed decisions.
People are more discerning than ever. They want to know exactly what they’re saying yes to. Your sales content makes that possible.
The Key to Aligned Content Creation in 2026
Before you post anything, ask yourself:
What is the purpose of this content?
Does this serve my business goals?
Is this helping my dream client move one step closer to working with me?
In a world full of rushed, AI-generated content, quality stands out. So create content that reflects the depth of your work and the power of your transformation.
One piece of intentional content can do so much: grow your audience, build trust, generate leads, and create sales.
That’s the power of a soulful, strategic content strategy.
If you’re done winging your content strategy and want your content to actually convert this year, now is the time to simplify and get intentional.
Content for Consistent Cash Mini-Mind
Join me inside Content for Consistent Cash — a 2-week mini-mind for spiritual business owners ready to scale through high-converting, high-impact content.
We begin Monday 16th February. It’s only $49 and spots are open now.
This is your chance to get 2 weeks of strategic, soul-aligned support to transform your relationship with content and start creating content that actually converts.
Visit beccuzzillo.com/minimind to join us.