Human Design For Business: How To Build, Market and Sell In Alignment With Your Energy with Nicole Towers

Written By Jilanne Holder

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Are you familiar with human design but not sure exactly how to use it to your advantage in business?

Many of us in the spiritual space have a basic understanding of our human design, enough to know our type (generator, projector, reflector, etc) and maybe our strategy if we’re lucky. This conversation takes it a whole layer deeper to uncover the part that actually changes how you run your business.

In this episode of the Feminine Fire Podcast, I'm chatting with human design guide and business mentor, Nicole Towers.

Nicole supports heart-led entrepreneurs to create sustainable success and work-life balance through human design-infused business strategy.

In this chat, we take the conversations around human design in business a layer deeper – diving into why understanding your authority is one of the most practical tools you have for decision making, and how the parts of your chart you’ve never looked at twice might be exactly what you need to know to get unstuck.

Let me officially introduce you to Nicole

Nicole Towers is a human design guide, business mentor, mum of two, and host of the Magnetic by Design podcast. She helps heart-led entrepreneurs create sustainable success and work-life balance through human design-infused business strategy.

After experiencing burnout from trying to build her business in a way that didn’t support her energy, Nicole discovered she was a projector and everything shifted. For the first time, she understood why the traditional approach to business had never felt sustainable, and why alignment needed to come before strategy.

Nicole’s approach blends human design, energetics, and strategy with intuitive depth and lived experience. Today, Nicole guides women in owning their unique way of doing business by helping them refine their offers, share their authentic message, and create success in a way that honours their strengths and energetic design.

Things You’ll Learn In This Episode of Feminine Fire

  • Nicole’s personal story discovering human design and how it changed her whole approach to life and business

  • How to actually use your "strategy" and "authority" to make decisions, instead of intellectualising every choice

  • Nicole’s unique take on each of the five human design types, from manifestors as the "trailblazers" who light the spark to reflectors as the rare "mirrors" who reflect wisdom back, and where you sit if you're building, guiding or leading

  • Why projectors are known as the "lighthouses" of human design, and what that means for how you show up and sell without burning out

  • Where to start if you're brand new to human design, from looking up your chart to understanding your type, strategy and authority

Connect with Nicole

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Jilanne Holder
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