How I Scaled This: Creating A Podcast That Positions Me As A Leader In My Niche with Beccy Freeman

Written By Bec Cuzzillo

Subscribe now: Apple Podcasts | Spotify 

Welcome to How I Scaled This – a Feminine Fire mini podcast series for the woman ready to grow and scale, the soul-led way.

While I’m away on maternity leave, I’m handing the mic over to some of my clients to share what it really looks like to grow and scale a soul-led business – the wins, the mindset shifts, the strategies, and the truth behind their success.

Launching a podcast isn’t just about creating valuable content for your audience – it’s also about positioning yourself as a leader in your space. 

Something that today’s guest host, Beccy Freeman, knows all about.

In this episode, Beccy takes us behind the scenes of creating and launching her podcast, Blossoming Beyond. You’ll hear how she brought her podcast to life, the mindset and strategy behind its launch, and the ways it’s helped her grow her visibility, build authority and connect with her ideal audience.

Let me officially introduce you to Beccy

Beccy Freeman is a holistic counsellor, women’s health and lifestyle coach, and host of the Blossoming Beyond podcast.

With over a decade of experience, she helps women in the second half of life feel more at home in themselves – supporting them to reclaim their wellness, shift unhelpful mindsets, and rediscover a deep sense of meaning. 

Blending soul, evidence-based practice, and strategy, Beccy creates safe, supportive spaces for women to navigate change with inner steadiness and purpose – so they can thrive, not just survive.


Things You’ll Learn In This Episode of Feminine Fire

  • How Beccy knew a podcast was her next best step – and the resistance she had to move through to get started

  • The support, strategy and mindset shifts that helped her launch with clarity and confidence

  • How her podcast has positioned her as a leader and created deeper resonance with her audience

  • The unexpected benefits she’s experienced since launching her podcast

  • Beccy’s advice for the woman sitting on a podcast idea, waiting for the “right time”


Connect with Beccy


Connect with Bec

Bec Cuzzillo
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How I Scaled This: From A Seed Of An Idea To Sold-Out Women’s Circles with Melissa Field
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How I Scaled This: The Birth of a Signature Program That’s Soul-Aligned & Built to Scale with Ali Heppell