How I Scaled This: The Birth of a Signature Program That’s Soul-Aligned & Built to Scale with Ali Heppell

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Welcome to How I Scaled This
– a Feminine Fire mini podcast series for the woman ready to grow and scale, the soul-led way.

While I’m away on maternity leave, I’m handing the mic over to some of my clients to share what it really looks like to grow and scale a soul-led business – the wins, the mindset shifts, the strategies, and the truth behind their success.

Creating a signature program isn’t just about making more money – it’s about creating something that truly reflects your body of work and sets you up for long-term growth.

Today’s guest host, Ali Heppell, is here to share the story of Mother Medicine – her signature group program for mothers, and how she brought it to life in a way that’s soul-aligned and built to scale.

In this episode, you’ll hear how Ali took her vision for Mother Medicine and turned it into a tangible offer, the mindset shifts she made in the process, and how she’s setting it up for long-term success.

Let me officially introduce you to Ali

Ali Heppell is a motherhood mentor, postpartum doula, and women’s circle facilitator, as well as a mother of two.

Drawing on both her personal experiences and professional training, she supports mothers through the deep identity shifts of matrescence with compassion and insight – helping them move from overwhelm and self-doubt to greater self-trust, emotional awareness, and connection.

Through birth debriefing, mentoring, and community circles, she creates a safe space for mothers to explore their identities, rewrite their stories, and mother in alignment with their values.

Ali offers both group and individual support online, while also holding in person women’s circles, retreats, and workshops for mothers in the South Eastern suburbs, Dandenong and Yarra Ranges of Melbourne.


Things You’ll Learn In This Episode of Feminine Fire

  • The real reason Ali decided to add a signature group program to her offer suite (and how she knew it was time)

  • How Mother Medicine came to life intuitively and evolved through the creative process

  • The practical steps and mindset shifts that helped her move from idea to launch with confidence

  • How she is setting up this offer for long-term growth, sustainability and success (without burning out)


Connect with Ali

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How I Scaled This: The One Shift That Brought Clarity, Confidence & Clients Into My Business with Kattlen Quiza