How To Use Your Intuition To Build A Business You Love with Clare Lovelace

Written By Bec Cuzzillo

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What if building a business you love has less to do with following the rules and more to do with learning to trust yourself?

In this episode of the Feminine Fire Podcast, I’m joined by Clare Lovelace, founder of Soul Tribe Studio, a thriving yoga studio here on Yuin Country, in my local town on the east coast of Australia.

Clare has spent the past eight years building a beautiful, community-driven business, and I love the way she brings fresh energy into the space through classes, workshops, retreats and guest teachers.

She has also just published her first book, Wild Trust, a memoir about living intuitively, so we chat about what it actually looks like to bring that same intuitive trust into business. We explore how to build a relationship with your intuition, navigate the challenges of running a business, and find the balance between discipline and trusting your inner knowing.

If you’re a spiritual entrepreneur ready to trust yourself more in business, this conversation will inspire you to listen to your intuition, navigate the difference between aligned discomfort and resistance, and build a business that feels genuinely yours.

Let me officially introduce you to Clare

Clare Lovelace is the founder, owner and lead teacher at Soul Tribe Studio, a thriving yoga space on Yuin Country in Batemans Bay. Originally from the Herefordshire countryside in the UK, Clare discovered yoga after a year of solo travel, sparking a deeper connection to herself, nature and intuitive living.

With over a decade of experience teaching yoga, Clare has led 10 yoga teacher trainings, over 15 Yin teacher trainings and more than 30 retreats, guiding countless students and teachers on their own paths.

Since founding Soul Tribe Studio in 2018, Clare has created a space where she shares her love of practice, philosophy and connection. Her approach to yoga goes beyond the mat, weaving together strong, intelligent movement, nervous system awareness and teachings that meet people in real life. She believes in the magic within us all and in creating spaces where people can recognise their own.


Things You’ll Learn In This Episode of Feminine Fire

  • How Clare uses her intuition to make decisions and build a business that feels aligned with who she is

  • What it takes to develop a deeper relationship with your intuition and learn to trust what you’re hearing

  • How to discern between the discomfort that comes with aligned growth and the resistance that signals something isn’t right

  • The biggest challenges and mindset shifts that have come with running a yoga studio for 8+ years

  • How Clare keeps her business fresh, exciting and full of energy through workshops, retreats and community experiences


Connect with Clare & Soul Tribe Studio


Connect with Bec

Bec Cuzzillo
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