How I Scaled This: Why Pleasure is the Most Underrated Strategy in Business with Regan Figg

Written By Bec Cuzzillo

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Welcome to How I Scaled This – a Feminine Fire mini podcast series for the woman ready to grow and scale, the soul-led way.

While I’m away on maternity leave, I’m handing the mic over to some of my clients to share what it really looks like to grow and scale a soul-led business – the wins, the mindset shifts, the strategies, and the truth behind their success.

If you think pleasure has nothing to do with growing your income, this episode will make you think again.

Today’s guest host, Regan Figg is here to share why pleasure is the most underrated strategy in business – and how prioritising it has helped her grow her impact, income, and enjoyment.

Regan is the OG Pleasurepreneur – a published author, podcast host, and pleasure-led business coach helping women make way more money with way more pleasure.

In this episode, you’ll hear why we don’t value pleasure and what happens when we avoid it in business, how pleasure enhances business performance, and practical ways to prioritise pleasure in your day-to-day work.

Let me officially introduce you to Regan

Regan is the OG Pleasurepreneur — a published author, podcast host, and pleasure-led business coach helping women make way more money with way more pleasure.

She shows coaches, creatives, and change-makers how to use pleasure as a performance strategy to grow to multi 4- and 5-figure months, with ease, enjoyment, and zero burnout.

Regan built her business in tiny windows of motherhood & the beautiful chaos of life – and now helps other women do the same, whether they’re juggling kids, a full-time job, or just their own big dreams.

She’s a surfer, wife, and mum of 3 little wildlings, and when she’s not coaching women to trust their desires and grow their income, she’s drinking coffee in the sun, catching waves with her hubby, trying to beat her kids at Uno or manifesting her beach house.


Things You’ll Learn In This Episode of Feminine Fire

  • Why pleasure is more than just self-care – it’s a powerful business strategy

  • How our brains are wired to seek pleasure (and why that matters for business)

  • The link between pleasure, nervous system regulation and sales

  • Practical ways to weave pleasure into your everyday and make business tasks feel more exciting and energising


Connect with Regan


Connect with Bec

Bec Cuzzillo
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My Birth Story, Mindset & Becoming A Mama Of 3